Virtually Reimagined

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You're listening to the Virtually Reimagined podcast with me. That's the Sabatini.

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This is where we're creating success, leading from anywhere.

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If you're ready to learn how to build connection, confidence, and success in the digital space,

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you've come to the right podcast.

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Okay, let's get started.

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Well hello there and welcome to episode four.

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And

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today we're talking about repurposing tips.

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Now this topic comes up because

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so many people who come into my classes over the last five years

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have learned how to

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give a live zoom call

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and record themselves.

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And if that's you,

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think about how many times you have been in a live zoom call, and then those recordings

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are just sitting there somewhere.

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Maybe they're in your zoom cloud,

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maybe they're in your Google Cloud. Your Google Drive folder is also in the cloud.

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Maybe you've downloaded them and put them on a on an external hard drive.

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Well, all of those videos have content.

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they've got your genius recorded

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and so in repurposing

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we talk about how to take that content

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and then turn it into

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other content, repurpose it into something like

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Instagram story or a Facebook reel.

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So in this episode, I've got

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some tips for you. So stay with me because I'll bring you all the way through. Like what it's like

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to set yourself up to record, but

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you want to do these things prior to recording

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so that you have it set so that when the recording comes out,

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you can easily repurpose it.

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Now, one of the things is most important is framing yourself

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framing yourself in a way that you have what we're going to call

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vertical safe zones.

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So

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you were to

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let's say, sit

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close to your computer when you are recording on zoom

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and your face is framed in the video feed, you could imagine all those little video thumbnails that we see in like the gallery view on zoom, and everybody's in their own little

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video feed.

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And so are you.

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But it's only from, let's say, your shoulders up to your head.

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Well, when you repurpose that and you take that same video

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you do what's called cropping, you actually can put it in video editing. You can put it into a frame that fits a phone screen. So it's more vertical, like you can picture your mobile phone.

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Well,

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what that does is it cuts out all of the space that is to the left and to the right of you.

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And what you end up having is

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a story feed.

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A video which is showing up in someone's phone. Was there watching you on social media.

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And it's only your face,

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only your face,

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and

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you think about that's not

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first of all, you don't want just your face, like from your chin to your forehead

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being on the frame.

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It also doesn't let you put other things on the screen, like text. You might want to put some text on the screen or some sort of overlay,

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and it does not leave any room for that.

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So one of the first main tip, most important tip is to frame yourself

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with vertical safe zones in mind.

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And

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for that you're going to sit farther back,

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a bit farther back so your head and shoulders fit comfortably,

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in that vertical crop.

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So you want to keep in mind you want to leave space above your head.

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And you also don't want to, in a sense,

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put anything on that top edge. So if there is, you know, something in your camera sight that is on that top edge,

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you know, you want to leave

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that clear, you may even want a clear wall behind you.

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And,

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you want to keep your eyes roughly in the top third of the frame

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so that when you're recording

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you can see your eyes in the camera frame

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and make sure your eyes are in about the top third,

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not dead center.

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So

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explain this,

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inside of zoom recording,

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you would have to literally move yourself away from the camera.

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Now,

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we did this

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in one of our recordings,

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and

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if you are using a microphone that is placed on your desktop or

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is even attached to your computer,

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your sound is going to change

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when you move away from the camera.

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And

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as

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we did this in one of our recent reels, we recorded away from the camera,

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as you can see.

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Like this.

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And when I was recording, I was seated away from the camera.

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And if you're just listening in now and you want to see some of these examples, come join us over on YouTube. You can watch the same podcast episode

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with the examples that we were we were using.

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And you can see that

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one part you might be recording your zoom close to the camera,

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and in another way you can record away from the camera.

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And that might mean that your webcam is in a

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tripod,

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and it is at least

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two arms lengths

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away from the camera.

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That's what you're going to want to do

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now with audio,

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you want to make sure that your audio stays with you.

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And so

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I am using a lovely or mic.

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And so that's what's attached to my lapel.

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It is Bluetooth.

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So it connects to the computer in a way that

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no matter where I go,

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the sound stays with me

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and zoom is able to be told

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which sound you're using, so which microphone you're using. So you want to make sure

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check that as well. Your zoom settings.

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In addition to that,

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we talked about that vertical space above you. You want to make sure that you give yourself

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tech space on either side.

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As you can see in this video, if you're watching us, we have an overlay on the screen like this.

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And so either overlays or some graphics.

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You want to leave room for those when you are recording.

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Want to make sure that

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if you do want that text on the screen, that maybe you put yourself off center a little bit and you can

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keep room either on the left or the right

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where you want those overlays to appear.

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You're also going to

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avoid some busy shelves or clutter

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behind you,

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and therefore when someone's watching or looking at you, reading text that's on the screen,

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it's clear to them,

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the next step

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is

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when you're recording is to use HD video.

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And the best camera you have.

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And inside zoom you can

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enable your settings for HD recording.

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And you can also set yourself up with a webcam

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that is,

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if you have the ability is full HD,

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what we call ten ADP.

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Now

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this would most likely be an external webcam if you want, because

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laptop webcams

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that come with your laptop, the ones that are built in

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sometimes are not

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HD quality or the best cameras possible.

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They might be

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grainy.

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So you want to make sure that,

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if you're looking for quality, you'll get better quality if you add on an external webcam.

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And if you're using your built in webcam. Because I'll tell you, I'm a proponent of using what you have.

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And you can take a built in webcam and which I'm using right now with my MacBook.

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But you want to make sure that that webcam is

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cleaned properly. So you want to take a clean cloth, a microfiber cloth,

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make sure that lens is clean.

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So our next tip

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is lighting.

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So we just talked about

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if you're using what you've got, you've got a built in webcam. And you're going to use that.

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Then you want to make sure

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your lighting source

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is as,

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good as possible.

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And so you always want to make sure you have a light source in front of you

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and not behind you.

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If you do have a natural light source available,

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you might want to face that light source.

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You could only get that a certain times a day when the sun is out.

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You do want to avoid strong light behind you, because that's going to cause a shadow

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on your face.

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And before you record, check out Zoom's preview

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so that you can see what you look like

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prior to

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recording.

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You can also use zoom settings for adjusting to low light.

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If for some reason you don't have the equipment available to you.

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Now in here I've got two lights

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that are on in addition to a ceiling light.

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Now, if your face is evenly lit

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and your eyes are visible

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and you're good to go,

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if you notice that there is shadow

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on one side of your face, then bring more light in

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on that side of the room.

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All right, so our next tip

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is

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audio. As we mentioned earlier,

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the audio that you have set up for your regular zoom meetings might be something that is built in. It's built into your computer.

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And if

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you're doing what we've talked about, the most important thing is that you're not right up close to your computer.

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So you want to make sure that that audio

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is

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set up to follow you

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anywhere.

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What we'll call social ready. We want that audio to be able to

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be quality enough for your repurposing.

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So you are going to use a dedicated microphone. And that microphone, it could be a headset,

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it could be earbuds

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or in this case a Bluetooth lavalier mic.

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And you want to make sure before you start recording that you go into zoom and look at your audio settings, because it'll tell you which microphone it thinks you're using.

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And if your computer has a microphone built in,

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but you're also wearing a, wireless

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microphone,

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you're going to need to tell zoom that, that you're using the wireless might

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for that recording.

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And then

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I recommend that you do a 10 to 20 second test recording and then listen back

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so you can record

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stop the recording.

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You'll have to end the meeting because that's when the recording is processed.

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Watch the recording and then make any adjustments

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as needed.

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Doing all these steps

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for audio

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leaves you with a clean, clear voice.

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And when you repurpose your clips,

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you'll feel professional,

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even on tiny phone speakers

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that people are listening to you on social media.

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The next tip

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has to do specifically with zoom.

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And if you are recording your live zoom call

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with other people, they're.

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You have the ability with zoom

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to take pieces out of their

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and use them for your repurposing.

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But you'd want to make sure that

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your face is on the camera each time, if that's what you desire.

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And so

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making sure you lock in the right zoom recording layout is so important.

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So

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if you are the star, you're the one that wants to be on camera

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for your repurposed clips.

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You want to make sure that if it's just you talking, that you spotlight

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pin

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yourself.

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Because when you spotlight yourself in zoom,

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you are on camera all the time.

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No matter what noise is coming out in the meeting.

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Of course, you could also mute everyone

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except you.

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And then

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it's a guarantee that only your voice is coming to the recording

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and your face.

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But I do always use the spotlight just in case,

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because if someone were to unmute themselves

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and make a little noise, it wouldn't really matter because the spotlight would take over as the video layout.

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Another layout for you to look at is the recording layout.

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And if you are recording locally to your computer

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or to the cloud.

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Now keep in mind when you record to your computer in zoom,

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it's called a local recording

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and it records directly to the computer that you are using for that live zoom call.

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It also means that

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if you were to move the screen during the recording,

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the recording picks up on that.

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However, if you're recording to the cloud,

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the cloud lets you record in multiple formats.

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But keep in mind you've got to go in there before you record to enable those settings.

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Another tip

00:11:51:18 - 00:11:54:10
Unknown
that we talked a little bit about earlier

00:11:54:10 - 00:11:57:16
Unknown
is keeping your background simple and stable.

00:11:57:16 - 00:12:01:21
Unknown
So your background becomes the frame behind you in every real.

00:12:01:21 - 00:12:07:03
Unknown
So you want to choose a consistent, simple background, maybe a plain wall or bookshelves

00:12:07:03 - 00:12:08:23
Unknown
or a neat office corner.

00:12:08:23 - 00:12:13:18
Unknown
And if you use a virtual background, please test it out carefully.

00:12:13:18 - 00:12:18:18
Unknown
You want to make sure that your hair doesn't disappear, which can happen with virtual backgrounds.

00:12:18:18 - 00:12:22:03
Unknown
And you also want to make sure you have terrific lighting

00:12:22:03 - 00:12:24:02
Unknown
because with virtual backgrounds,

00:12:24:02 - 00:12:26:02
Unknown
as long as your face is

00:12:26:02 - 00:12:29:08
Unknown
well-lit and I mean exceptionally well lit,

00:12:29:08 - 00:12:31:07
Unknown
it usually makes it look like

00:12:31:07 - 00:12:34:05
Unknown
virtual background is a natural background.

00:12:34:05 - 00:12:37:16
Unknown
And so you also want to avoid moving objects behind you.

00:12:37:16 - 00:12:43:06
Unknown
And so if you happen to be recording your live, zoom in a busy coffee shop,

00:12:43:06 - 00:12:44:06
Unknown
you can do that.

00:12:44:06 - 00:12:48:11
Unknown
You want to make sure you set your audio noise background removal

00:12:48:11 - 00:12:53:05
Unknown
to high so that that background speech is not picked up on your zoom,

00:12:53:05 - 00:12:57:05
Unknown
because if you were wearing a headset with a microphone, you could pull it off.

00:12:57:05 - 00:12:59:19
Unknown
But I would say if only if you want that, look

00:12:59:19 - 00:13:00:22
Unknown
your socials.

00:13:00:22 - 00:13:03:05
Unknown
you know that you're going to be repurposing

00:13:03:05 - 00:13:06:05
Unknown
and you're going to be cutting out part of that background,

00:13:06:05 - 00:13:09:13
Unknown
then think about what's behind you before you start recording.

00:13:09:13 - 00:13:15:02
Unknown
Our next tip is to sit still and stay inside of that crop box.

00:13:15:02 - 00:13:18:07
Unknown
So as you see me, for those who are watching

00:13:18:07 - 00:13:19:18
Unknown
this podcast on YouTube,

00:13:19:18 - 00:13:22:10
Unknown
you can see that I'm staying pretty still

00:13:22:10 - 00:13:24:06
Unknown
inside this frame.

00:13:24:06 - 00:13:25:00
Unknown
And

00:13:25:00 - 00:13:26:16
Unknown
even more importantly,

00:13:26:16 - 00:13:31:02
Unknown
as you can see, when we recorded earlier and I was away from the camera

00:13:31:02 - 00:13:31:23
Unknown
like this,

00:13:31:23 - 00:13:35:16
Unknown
I stayed still while I was recording

00:13:35:16 - 00:13:36:19
Unknown
my lines

00:13:36:19 - 00:13:38:13
Unknown
and looking into the camera.

00:13:38:13 - 00:13:39:08
Unknown
So

00:13:39:08 - 00:13:41:05
Unknown
this situation

00:13:41:05 - 00:13:42:11
Unknown
might be more real

00:13:42:11 - 00:13:44:15
Unknown
if I had a table in front of me

00:13:44:15 - 00:13:46:15
Unknown
and the table made me

00:13:46:15 - 00:13:47:17
Unknown
stay still.

00:13:47:17 - 00:13:48:10
Unknown
So

00:13:48:10 - 00:13:52:01
Unknown
you can imagine yourself sitting at the table

00:13:52:01 - 00:13:53:20
Unknown
with the wall behind you

00:13:53:20 - 00:13:58:02
Unknown
and the camera at least two arm's length away from you.

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Unknown
Beautiful.

00:13:59:08 - 00:14:00:14
Unknown
so our next tip

00:14:00:14 - 00:14:01:10
Unknown
is

00:14:01:10 - 00:14:05:05
Unknown
the energy that you bring to the camera

00:14:05:05 - 00:14:07:05
Unknown
when you're speaking in your zoom call.

00:14:07:05 - 00:14:08:04
Unknown
So here we go.

00:14:08:04 - 00:14:13:17
Unknown
You want to make sure you check your eyeline and your energy. And that's in that little test we mentioned earlier.

00:14:13:17 - 00:14:16:03
Unknown
So as I'm looking at the camera right now,

00:14:16:03 - 00:14:19:17
Unknown
I can't see anyone except the little light that's on the camera right there.

00:14:19:21 - 00:14:22:01
Unknown
But if I had people in my zoom with me

00:14:22:01 - 00:14:25:22
Unknown
and I was looking around at them, it would look something like this.

00:14:25:22 - 00:14:29:18
Unknown
And so if I am the thought leader in the room and I am telling them,

00:14:29:18 - 00:14:33:07
Unknown
yes, that's exactly how you live stream from zoom to Facebook,

00:14:33:07 - 00:14:36:10
Unknown
I'm not looking directly at the camera like I am now.

00:14:36:10 - 00:14:39:09
Unknown
And so you want to think about this for repurposing

00:14:39:09 - 00:14:41:08
Unknown
that when you're in your live zoom call,

00:14:41:08 - 00:14:42:16
Unknown
teach to the camera,

00:14:42:16 - 00:14:44:16
Unknown
tell your gems

00:14:44:16 - 00:14:47:18
Unknown
the things you know so well because you're a thought leader

00:14:47:18 - 00:14:49:01
Unknown
In that content arena.

00:14:49:01 - 00:14:52:05
Unknown
And then that's your genius getting recorded on the camera.

00:14:52:05 - 00:14:59:04
Unknown
And as you look at your participants who might be in the gallery and you're not looking at the camera, you're looking at them

00:14:59:04 - 00:15:03:06
Unknown
because you want to acknowledge them, well, then that part doesn't have to be caught

00:15:03:06 - 00:15:06:01
Unknown
in the repurposing to socials,

00:15:06:01 - 00:15:07:12
Unknown
just the part where you're

00:15:07:12 - 00:15:08:11
Unknown
talking about

00:15:08:11 - 00:15:09:19
Unknown
what you know best.

00:15:09:19 - 00:15:14:06
Unknown
so to accomplish this, you want to raise your laptop up.

00:15:14:06 - 00:15:15:16
Unknown
mine is right now,

00:15:15:16 - 00:15:17:12
Unknown
on a stand which

00:15:17:12 - 00:15:20:05
Unknown
keeps my camera eye level in my laptop,

00:15:20:05 - 00:15:23:22
Unknown
it's very possible that this could be you.

00:15:23:22 - 00:15:25:08
Unknown
You can see the difference

00:15:25:08 - 00:15:25:22
Unknown
in my

00:15:25:22 - 00:15:29:13
Unknown
head angle. So you want to make sure you raise your laptop or webcam

00:15:29:13 - 00:15:32:18
Unknown
so that your lens is eye level.

00:15:32:18 - 00:15:34:23
Unknown
You also want to do a quick posture

00:15:34:23 - 00:15:36:04
Unknown
and energy check.

00:15:36:04 - 00:15:38:19
Unknown
So sit tall, smile,

00:15:38:19 - 00:15:40:21
Unknown
give a bit more expression. You know,

00:15:40:21 - 00:15:45:08
Unknown
I am one that I get energized when there are people in the room.

00:15:45:08 - 00:15:46:22
Unknown
So my zoom calls

00:15:46:22 - 00:15:48:12
Unknown
I got tons of energy

00:15:48:12 - 00:15:51:04
Unknown
when I'm recording and there's no one in the room.

00:15:51:04 - 00:15:54:03
Unknown
That one's a little harder for me, and I've got to get the energy going.

00:15:54:03 - 00:15:55:20
Unknown
Maybe do a little dance ahead of time.

00:15:55:20 - 00:15:58:12
Unknown
So depending on what raises your energy,

00:15:58:12 - 00:16:00:22
Unknown
maybe you get a little nervous when there are people in the room.

00:16:00:22 - 00:16:10:01
Unknown
Just do a quick check before your live call starts and make sure your energy is up. And those are all good things to do while your people, your participants,

00:16:10:01 - 00:16:11:03
Unknown
are in the waiting room.

00:16:11:03 - 00:16:16:02
Unknown
So also make sure that you've got a waiting room available in your zoom meetings so that

00:16:16:02 - 00:16:17:00
Unknown
people are

00:16:17:00 - 00:16:19:04
Unknown
there. They've arrived, but they're not

00:16:19:04 - 00:16:22:08
Unknown
in your room with you before you start your live call.

00:16:22:08 - 00:16:24:20
Unknown
And now our final tip is to do that

00:16:24:20 - 00:16:25:21
Unknown
22nd,

00:16:25:21 - 00:16:27:09
Unknown
test recording.

00:16:27:09 - 00:16:28:05
Unknown
So.

00:16:28:05 - 00:16:30:00
Unknown
As mentioned earlier,

00:16:30:00 - 00:16:32:21
Unknown
when you do your test, you want to start

00:16:32:21 - 00:16:33:18
Unknown
a zoom meeting.

00:16:33:18 - 00:16:36:19
Unknown
So it'd be a live zoom meeting. You're going to hit record to the cloud,

00:16:36:19 - 00:16:39:09
Unknown
and then you're going to talk for 20 to 30s

00:16:39:09 - 00:16:40:07
Unknown
and then stop

00:16:40:07 - 00:16:41:12
Unknown
and then end the meeting,

00:16:41:12 - 00:16:44:07
Unknown
You're going to end the meeting because that's when your recording

00:16:44:07 - 00:16:45:14
Unknown
starts processing.

00:16:45:14 - 00:16:50:02
Unknown
And when the recording is done, it won't take very long for a 32nd recording.

00:16:50:02 - 00:16:51:02
Unknown
Go ahead and play it.

00:16:51:02 - 00:16:54:05
Unknown
While it's in the cloud. You can see it, listen to it.

00:16:54:05 - 00:16:57:03
Unknown
You could. Even if you wanted to download it

00:16:57:03 - 00:16:57:23
Unknown
and then

00:16:57:23 - 00:16:58:14
Unknown
edit it

00:16:58:14 - 00:17:01:05
Unknown
and see where it lines up.

00:17:01:05 - 00:17:05:06
Unknown
When you edit it for your stories, just take the video

00:17:05:06 - 00:17:07:04
Unknown
or even just throw it right into

00:17:07:04 - 00:17:08:12
Unknown
your social media app

00:17:08:12 - 00:17:10:20
Unknown
like Instagram, TikTok or Facebook

00:17:10:20 - 00:17:11:20
Unknown
to create a real.

00:17:11:20 - 00:17:13:04
Unknown
And you'll see right away.

00:17:13:04 - 00:17:14:09
Unknown
When you're done editing

00:17:14:09 - 00:17:15:23
Unknown
and doing this test recording,

00:17:15:23 - 00:17:18:13
Unknown
just go back to the cloud and delete the recording there

00:17:18:13 - 00:17:19:11
Unknown
just to clean up

00:17:19:11 - 00:17:20:21
Unknown
tests that you did

00:17:20:21 - 00:17:22:21
Unknown
so that when you're ready to record for real,

00:17:22:21 - 00:17:24:08
Unknown
your cloud is

00:17:24:08 - 00:17:25:08
Unknown
ready to go.

00:17:25:08 - 00:17:28:16
Unknown
Thanks for tuning in to the Virtually Reimagined podcast.

00:17:28:16 - 00:17:34:14
Unknown
I hope today's episode gave you a spark of inspiration for your own virtual business journey.

00:17:34:14 - 00:17:36:09
Unknown
And if you loved what you heard,

00:17:36:09 - 00:17:37:17
Unknown
make sure to subscribe

00:17:37:17 - 00:17:39:12
Unknown
so you never miss an episode

00:17:39:12 - 00:17:41:03
Unknown
and share it with a friend

00:17:41:03 - 00:17:43:00
Unknown
who's building their own dream online.

00:17:43:00 - 00:17:44:23
Unknown
And until next time, keep creating

00:17:45:02 - 00:17:45:14
Unknown
success

00:17:45:14 - 00:17:47:01
Unknown
leading from anywhere.